I'm sure you've seen the family above. For months now we've had Joanna and her perfect little trio pop up during commercial breaks for all of your favorite shows. Just a happy family snacking on some crunch rice smothered in milk chocolate after a little league baseball game. A ideal situation, pure Americana!
Now let's watch the commercial again...
Upon first watch you might say, "Yep, same commercial as ever, a handsome family and good sweets." I had the same reaction.
Now the first time I re-watched it and paid attention here's what I saw:
-The white mother, Joanna, on the left of the screen
-Joanna's husband, who is black, on the right side of the screen
-Their bi-racial son, an absolute scamp and likely #2 hitter on his team, in the middle
Then we get to the ingredients of the Crunch Bar portion of the advertisement:
-The rice, which is white, flies in from the left
-The chocolate component flies in from the right
-The combine in the middle to create the Crunch Bar that we all know and love today
I mean that CANNOT just be a coincidence, right?? You just happen to have the white rice and the chocolate collide like some paint in an indie rock music video to create a blend of the two directly after showing a multiracial family set up in the same fashion? The white coming in from the left and the black coming from the right to make a combination in the center???
It just seems far too thought out and something marketing execs thought would be clever to be happenstance. You literally, in both images, have a white form on the left combining with a black form on the right to make a perfect combination of crackly rice and milk chocolate in the middle.
And ya know what? I think I've actually done a 180 on this commercial. I thought it was corny and not good at first but I think now I just sort of have to associate Crunch Bars with racial harmony. I am not saying that Crunch Bars are the solution to racial divide and tension in our you try today, but I also wouldn't be surprised if Crunch Bars are what solve all the worlds problems. Talking racial injustice, world hunger, Mark Zuckerberg dragging an absolute wagon of a dump truck ass behind him, climate change, things of that nature.
Now my sources at Nestle have told me that these images are actually heavily doctored. However, I was able to get my hands on the original photos.
I am absolutely going to hell for that, but you know who isn't? Whoever thought up this commercial idea. Bravo, Nestle.
Also, Crunch Bars are a sneaky top 10 candy and I won't hear arguments against that point because they are incredibly wrong.
